With thousands of brands to choose from in an ever-expanding array of categories, uncovering the right franchise concept can prove complicated and overwhelming for prospective franchisees. Even seasoned business professionals can find it daunting, and for first-timers it can be hard to know where to start. Designed to cut through the sales jargon and marketing speak, the Zor Awards, now in its eighth year, provides a top pick and two runners-up in each of 10 categories. To read the full article on Franchise Times, click here.
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